Project Overview
Fuel Media TV is an exciting new brand that brings digital forecourt media and programmatic advertising around the country. We’ve helped to bring their brand to life in the digital space and build out their web experience.
Client: Fuel Media TV
Date: 2022
Website: www.fuelmediatv.com
The Challenge
Fuel Media TV is a new and emerging brand in the digital forecourt media space, providing programmatic advertising at the pump around the country. As a new brand, they had the logo, brand colors, and vision for the content and enlisted 77co to help bring everything to life.
Our approach
After our initial discovery session, we determined it was best to set up a WordPress platform so that the client could manage their growing resource section for brands they brought on board. Treated more as a brochure-ware website, we explored implementing a few dynamically content-rich pages to explain their story in as few clicks as possible.
The Solution
A dynamic, informative website that FMTV can use as their primary avenue to ramp up sales and interest in their unique technology. We utilized a strong WordPress builder in DIVI to bring unique content functionality and dynamic visual layouts to create their website experience.
